Do-it-Yourself Public Relations (or, DIY PR)

Issue 1 of Katie’s DIY PR Series

Katie Hallahan

This morning, I had a notion.

Publicity is important to any endeavor that seeks to make a profit. Regardless of the reason for that profit, whether it’s to sustain a creative endeavor, earn an income, bring attention to a cause, share a thing of interest, or something else entirely. But getting publicity is notoriously difficult. There’s a lot of competition for people’s attention out there, and in the past, only certain channels have had the power of broadcasting your endeavor to the masses.

That was the past. This is now. And now is a world where the eager masses can give $3 million to an idea that is presented well. Where social media can sustain revolutions. Where anyone can tell the world what they have to say, and the world can hear it.

I ended up doing PR in a weird way. Ten years ago, I joined Phoenix Online

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